"Action" Element in Automation360

The «Action» element is used to perform specific actions with subscribers:


  • move subscriber — user must specify the final mailing list;
  • copy subscriber — user must specify the list subscriber will be copied to;
  • delete subscriber;
  • change variable for contact — user must specify the variable name and its new value, such as «active reader»;
  • send email to my address — select an address from your sender list to send a webhook to your employees informing them about tasks related to the client;
  • split your contacts randomly — is an A/B test option in Automation360, where you can split contacts into categories and then send them different emails. 
  • send webhook — refer to this article for a detailed explanation of this feature.
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