Statistics

After a campaign is delivered, statistics are collected. Every email-delivery report is an opportunity to improve your next campaign. To review the statistics, click the tab “My campaigns,” choose a campaign, and go to “Campaign statistics.”

Campaign statistics: Two graphics are displayed: email campaign statistics and subscriber activity chart.

Opens by location: The number of emails opened in each separate country is displayed.

Clicks map: The number of unique clicks on each separate link or image that is attached to a link.

The badge color depends on the percentage of the people who opened each link. Percentages are rounded to the next whole value.

There are 10 colors. If the open rate percentage less than “1” - the first color from the table below will appear. If it is 10 or more - the last one color will appear.

Under the click map, you also can view detailed percentages of clicks on a specific link and the email addresses of users who clicked your link.

Unsubscribe links do not appear in the click map.

Devices: The number of emails opened on the desktop or mobile device, across platforms, and in browsers.

Error statistics: The percentage of potential delivery errors (recipient address does not exist or is temporarily unavailable, mailbox full, etc.).

Google Analytics: SendPulse supports Google Analytics server that allows you to track website visitors (their location and actions on the site) and the results of your marketing campaign.

Select external statistics tracking in the third step of email campaign creation and fill in all the defined fields.

It is necessary to have a Google Analytics account and add the tracking code to all the pages of your website if you choose the "external statistic" checkbox.

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