The subscriber rating is an overall score of your subscribers' activity.
For instance, recipients who unsubscribe from your campaigns get a zero star rating. But subscribers who regularly read your campaigns and click the links get five stars.
Subscriber rating is displayed next to their emails. Go to the "Mailing lists" section and open any mailing list to view subscriber rating.
Why do we need a subscriber rating?
This feature allows you to understand your user activity better and target each group based on their score. For example, you can send special discount offers to a specific group of users to try to increase their participation or create a loyalty program for your most engaged users.
Last Updated: 2020-01-21