What is the Difference Between Our Free and Paid Pricing Plans

The information in this article is out of date. Read up-to-date information about pricing plans and features in the article "How to choose a pricing for an email service."

There are free and paid pricing plans for our service.

The free pricing plan allows you to test the features of our service and to use its main benefits. Paid pricing plans will suit experienced users who want to make the most of the service to achieve better results.

Start your work with a free pricing plan to find out what you can get from SendPulse. It includes the main functionality of the service.

 Differences Between Free and Paid Plans

Features Free pricing plan Paid pricing plan
Email campaigns without any limitations ✘ (up to 15,000 emails to 500 subscribers)
Email templates
Email scheduler
Subscription forms
Automation360 ✔ (up to 5 flows and 1 event)
A/B testing
Resend to unopened
Unlimited number of sender's addresses ✘ (up to 3)
Retrieving statistics
Additional reports
Up to 200 Mb storage volume for files ✘ (Up to 20 Mb)
Extended segmentation 
Remove "Sent via SendPulse"
Custom unsubscribe links
User Access Levels
Drag and Drop Editor
HTML editor
Mailing lists export to Excel
Create GIF-images in email campaigns
Adding SMS/push to autoresponders
Sending an email campaign to multiple mailing lists
Managing email addresses: move all/copy all
Email template export
Dynamic mailing lists

What are the features of the free pricing plan?

Number of emails and subscribers

The free pricing plan suits marketers who have up to 500 subscribers; you can send 15,000 emails monthly.

Email templates

If you don’t want to create a new email template from scratch, use ready-made templates by SendPulse. There are eight categories and more than 100 templates for different industries.

Ready-made email templates

If you want to create an original and unique template, use the drag-and-drop editor or HTML editor. With an HTML editor, you can generate GIF-images from a video, read this article to find out how to do it.

Retrieving statistics

Our service offers detailed stats. To use stats, enable tracking stats at the last stage of email campaign creation ticking “Opens” and “Clicks.” In “Reports,” you will see the number of opened emails, delivered, how many subscribers clicked the link and which one, number of errors, emails marked as spam, and unsubscribed users. Also, you will see the geographic stats and the devices used to open an email.

Campaign statistics

Resend to unopened

Even if some of your subscribers didn't open your email, you can increase conversions with the help of the “Resend to unopened” function. After activating it, your message will be resent via email. Create a new subject line and set the sending date and time.

Automation 360

You can create a flexible event-based automation flow using actions, conditions, filters, goals. You can create up to 50 blocks setting different situations and goals.


A/B testing

Test the subject line, headers, images, GIF-images, etc. You’ll discover the best variant of one of the elements for your email and improve the impact of your email campaigns.

Subscription forms

Make your target audience grow with the help of your subscription forms. There are ready-made forms that you can edit or create your ones.

Email scheduler

The Email scheduler is created for sending campaigns during off-hours, on holidays, and on special dates — clients’ birthdays, for example.

Schedule email campaigns


SPF helps to identify the sender of the emails and looks for spam in the inbox.

DKIM checks the sender’s reputation using antispam and antiphishing methods.

Paid pricing plans have more comprehensive functionality that suits those who have more clients and want to make the most of the service to get high conversions and ROI.

What are the features of the paid pricing plan?

Email campaigns without any limitations

SendPulse offers several different paid plans according to the number of subscribers and the frequency of email campaign sending. 

Sender’s address

You can create only three sender’s addresses within a free pricing plan. Using paid plans, you can add an unlimited number of addresses.

Additional reports

You can find email addresses of subscribers who clicked a link. Choose the necessary email campaign — “List of recipients.”

Check out additional reports

More storage volume for files

The maximum storage volume for data with the free pricing plan is 20 Mb, paid pricing plan — 200 Mb. The size of one file can be up to 5 Mb.

SendPulse Footer Link Removed

If you send emails using a free pricing plan, there will be a SendPulse link in the footer — “Sent via SendPulse.” With a paid plan, you can remove the SendPulse footer link from the email footer and subscription form, as well.

User access levels

This function is a good idea for those who want to give other users access to their accounts to reach different goals depending on the users’ roles. Distributing access levels, you can avoid information leaks. A designer, for example, will have access only to the templates. Thus, you will be able to optimize your work and create correct management.

Distribute the access levels

Export mailing lists to Excel

For your convenience and mailing list management, export them to Excel.

Now that you are fully aware of the differences between free and paid pricing plans, about their features and advantages. If you have just started using the service, try a free plan. If you want to increase email open rates, get more detailed reports, and improve your email marketing — upgrade to a paid plan!

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